Behind the Scenes: Lulu Frost Fall 2012

3.25.2012



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During Fashion Week, I had the most extraordinary opportunity to sit in on the shoot for the Lulu Frost Fall 2012 collection. I was really excited to see how the collection was going to be photographed because for Fall, the inspiration is a little bit darker than usual for the line, but also very empowering, which is important because each piece is meant to connote one unifying theme: unity through power.

Designer Lisa Salzer is seriously one of the most inspirational people I have ever met, you may remember her from my last post in which I was able to pop by her studio and learn about what makes Lulu Frost tick. This Fall, Lisa told me, is all about empowering women and the idea of unifying energy. By combining touches of folk art, natural elements, dark crystal, vintage-inspired geometrics and heavier, larger pieces, each design looks as if it came out of nature, while using touches of sparkle and crystal to keep keep things feminine and fresh. The main inspirations came from a number of muses, the most important being Grace Jones, whose unparalleled fierceness and sense of style continues to inspire and empower women everywhere. Lisa also felt inspired by other historical figures like Nefertiti and Greek goddesses like Demeter Hera (as a history nut, I can't help but swoooon!). It's that sense of unity and power for women that Lisa sought to capture in her collection.

Each piece, as per usual, is magnificent and totally eye-catching. From crystal orbs, vibrant stones set with undulating metals and chains, to animal themes through hand carved & painted acetate and endlessly dazzling textures, everything becomes even more powerful as you keep layering. Wolves, lions, hawks and snakes almost serve as spiritual protection, while vibrant colors of the earth practically tell a story. That "story", so to speak, was captured by photographer Jennifer Robbins, who was absolutely amazing to watch at work, directing the models and totally setting a wonderfully mysterious atmosphere with nothing buut color gels and hot lights. But one of the most interesting parts of the shoot for me (as a former photography major at Parsons) was the video, which was shot through a pair of nylon pantyhose that was tied on over the lens, creating a soft 70's/80's look that was totally reminiscent of a Grace Jones glamour aesthetic. I couldn't believe how dazzling the pieces looked through the footage!

The whole team was an absolute joy to watch at work. For Lisa, it was very important that everyone involved in the shoot appreciated female strength. The male videographer, for example, was totally spot on through the whole shoot, having grown up with his incredible mom and sisters. The makeup artists Cassondra Garcia and Laramie Glen of Bobbi Brown created a modern tribal look that was super fun and totally empowering, I loved how the models looked as if they came from another world, another dimension of the earth!

As per usual, I can't help but find these designs absolutely stunning. Looking back in order to go forward is such an important sensibility to have as a designer, and Lisa Salzer always balances the old and the new so harmoniously, creating pieces that have a history and a personality. Each piece is made with love, and it shows. According to Lisa, the notion of "Strength" has definitely raised the bar for the rest of the seasons for Lulu Frost, I can't wait to see what she comes up with next. For now, stop on by the amazingly wonderful Lulu Frost blog, it's totally addicting!

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5 comments:

Mica said...

Love these behind the scenes shots! :)


really like the layering too - a great collection, all the pieces work so well together!

AwayFromTheBlue.blogspot.com.au

Katie's Bliss said...

Love the feel of that shoot! Very unique!

KatiesBliss.com

Kelly said...

Wow it looks all so tribal! Looks like it was a fun event!

xoxo
http://offkellyshanger.blogspot.com/

C.A.R. said...

I love thiss!

munchmecat.blogspot.com

Joana said...

AMAZING. I need to say this: I'm in love with the jewellery. It's crazy cool...It'll spruce up any outfit!




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