Edström & Itkes for Purple Magazine


Purple Magazine Spring 15 “Masculin Féminin” | by Anders Edström and Naomi Itkes 

I love this editorial shot on high speed film. Shoutouts to painterly grain.

 Fashion as a business is so reliant on the notions of gender in clothing construction to play on consumers' dreams to achieve an image goal through the sartorial semiotics (sorry, alliteration is lame but so am I). We've been seeing gender as a pliable creative resource for years for women in fashion (masculinity and sharp lines for power-play in the 80's, numerous notions of a "tomboy" from the suffragette movement on, etc), but now what's happening is a play on femininity for men that isn't just an update on dandyism or whatever. Even further, styling for women has been combining the utility and line of masculine tailoring with the unapologetic sensuality of more playful women's clothes- like we see here.

Sheer and shiny pieces, body-hugging tops, and curved lines are sensual, while tailored, utility-piqued accents provide so much of an offset balance that these photographs seem to beautifully see-saw, making you take a closer look at f/m styling. I love that 6th image.


  1. Great pics! Love it!

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  2. Great pictures! I love the shoes and clean lines! Obsessed with the long coats too!!

    The Office Stylist

  3. Nice pictures. for Best Women's Dress
    visit KAARYAH store

  4. Great blog! I adore the shoes and clean lines! Fixated on the long covers as well!



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